Born and raised in Siberia, Russia, JAHNKOY, is a New York based visual artist, whose work is based on the examination of consumer habits with an emphasis on crafts and materials and a focus on the preservation of tradition through sustainability.
The artist's work is a decisive return to craft, where craft is about the very hands that create and define cultures. She sees fashion as a mode of human togetherness, as a powerful tool to raise questions about the sustainability of the current fashion system, and seeks to bring awareness and raise consciousness among consumers about alternative, more viable modes of production, distribution and consumption. The artist’s predilection for recycling and repurposing, and her appreciation of craft are demonstrated in the intricate and delicate embroidery, beading, weaving and crochet merging traditional craftsmanship into everyday wear and found objects, displacing them from their usual habitat. The nature of her practice is rooted in research. It emerges from a reflection on the current state of the fashion system and its ramification in society. By juxtaposing historical facts, crafts, mass culture, everyday materials, symbols, text and imagery JAHNKOY creates a mishmash of cultural heritage, everyday reality and the artist’s own identity to illustrate her ideas about consumerism, crafts and the political and economic restraints that surround it.
JAHNKOY’s work taps into the roots of cultures across the globe and emphasizes the multi-cultural environment we live in today. Standing at the threshold between ancient and contemporary fashion practices, it explores the creative possibilities of combining artisanal craft with modern design in order to bring back the values of craftsmanship and the longevity in fashion, alongside the importance of cultural, ethnic and aesthetic diversity.
A graduate from Parsons the New School for Design with a MFA in Fashion Design & Society, JAHNKOY also holds a BFA in Fashion Design from the British Higher school of Art & Design, Moscow and a Graduate Diploma in Fashion from Central Saint Martins, London.