SEMI-FINALIST OF THE 2021 LVMH PRIZE

AGRby Alicia Robinson

Alicia, the quintessentially London designer, is rejuvenating knitwear through layered processes and materials, whilst still creating wearable and contemporary pieces. The use of colour, print and textile techniques is AGR’s signature and is often described as a “celebration of colour”. The brand draws inspiration from the 90s, music and from believing that “more is most definitely more”. Alicia has solidified herself within the fashion industry as the must-have knitwear brand, but continues to open up new product categories that complement her knitwear. AGR has a loyal global following and has caught the eye of artists from the music industry such as Rihanna, Jorja Smith and Burna Boy.