SEMI-FINALISTS OF THE 2020 LVMH PRIZE

AREAby Piotrek Panszczyk & Beckett Fogg

Founded in 2014 by designers Beckett Fogg and Piotrek Pansczczyk in New York City, AREA is a fashion and accessories design studio specializing in quality craftsmanship, textile development, and innovative embellishment.
Beckett is originally from Lexington, Kentucky, and Piotrek was born in Poland and raised in Holland. Beckett and Piotrek met at Parsons while pursuing their Masters in Fashion Design and Society, following prior design experiences at Calvin Klein Collection and Chloé respectively. The designers meld their uniquely diverse backgrounds to explore history, aspiration, and conceptualized ideas of glamour through AREA.
The perception of femininity and beauty and how these ideals change across time and cultures is a driving inspirational force for the brand. By embracing the constant evolution of our ideals of beauty, AREA celebrates duality and togetherness. AREA’s signature style is multi-faceted; witty, inherently glam, playfully decadent and injected with a pop energy.
The brand shares its name and spirit with the iconic 80s Manhattan nightclub, known for its fusion of art and performance in conceptually-themed nights attracting an eclectic mix of uptown and downtown scenes along with international celebrities.