SEMI-FINALISTS OF THE 2015 LVMH PRIZE

BAJA EASTby Scott Studenberg & John Targon

Scott Studenberg and John Targon founded Baja East in October 2013, carving out a new niche in the market they dubbed "loose luxury." Blurring the lines between menswear and womenswear, they take a gender-fluid approach to everyday dressing in which west coast ease meets aggressive city cool. Pack, travel, and take their laid-back luxe staples anywhere — from city to sand, surf to street.