FINALIST OF THE 2020 LVMH PRIZE

CASABLANCAby CHARAF TAJER

Charaf Tajer is a Parisian born fashion designer, of Moroccan descent. He is a self-taught creative director and designer, having started and collaborated with brands from a young age. This ranges from the renowned streetwear brand Pigalle, a collection with Off White and consulting for Supreme.
Applying an entrepreneurial approach, Charaf started his own creative agency. He also started his fashion label CASABLANCA in 2018, a menswear brand that combines elegance and comfort. Charaf deeply believes in idealism: “I want to spread beauty and self-confidence, to express what’s beautiful in the world and about the world, and in all of us. My wish is for CASABLANCA to join the legacy of French luxury brands and to signal a new wave of classic brands."