SEMI-FINALIST OF THE 2019 LVMH PRIZE

GERMANIERby Kévin Germanier

Germanier debunks codes of how sustainable fashion should be, by offering elegant and sophisticated womenswear made of 100% ethical and upcycled materials: pearls, rocks, tulle, cotton, plastic threads etc.
Sustainable fashion can be glamorous, desirable and seductive.
Germanier was inspired to find solutions to the current situation of the fashion industry. The aesthetic of the brand is determined to be modern and indeed, almost virtuous.
Germanier also found most of his inspiration in the early years of Haute Couture. A world of elegance and exception that has offered pieces of beauty. However, Germanier modernizes lines and colors with his unique technique. He uses silicone embroidery which sets Germanier apart from other brands.