Winner of the 2024 LVMH Prize

Hodakovaby Ellen Hodakova Larsson

A visionary in her field, Ellen Hodakova Larsson is dedicated to building the first fully sustainable fashion house in the world and changing people’s mindset. Ellen is championing craftsmanship by choosing existing products and transforming them into luxury pieces.
To change the industry, she pursues a flexible business model, with limitation and rules to explore the creativity within. Working with discarded pieces compels her to focus on quality, potential and craftsmanship.
“I believe that we connect to a piece on a deeper level if it has a history and possesses beauty and sentimental value.” 
Ellen Hodakova Larsson established her namesake brand in 2021 in Stockholm where it is based.