SEMI-FINALIST OF THE 2025 LVMH PRIZE

Josh Tafoyaby Josh Tafoya

Josh Tafoya is a designer and weaver born and raised in the American Southwest who explores conversations of Indigenous identity within the Hispanic/ Latino community. His work draws on his own Genizaro, Spanish and Chicano heritage. Josh Tafoya has infused his knowledge of traditional Rio Grande weaving with his design experience in New York. Now, he has come full circle thanks to a ranching grandfather and weaving grandmother. His designs tell stories that aren’t broached in American history, redefining the “Southwestern” look and “American Fashion” from the brown perspective. He is intent on showcasing his rich culture while celebrating a dirty, grungy spirit.