SEMI-FINALIST OF THE 2023 LVMH PRIZE

Juntae Kimby Juntae Kim

Juntae Kim founded his namesake gender-fluid brand in 2022, following the success of his MA collection. His philosophy lies in “unravelling binary constructions: true beauty is not about constraining the body, but loosening it." Reinterpreting historical women’s costumes as contemporary menswear, thereby ushering in a novel genderless fashion. Juxtaposing traditional crafts and contemporary techniques, the brand also aims to modernize ancient textiles and know-how. Moreover, it takes stereotypical Asian tropes, subverts them and introduces them to diverse communities regardless of race, gender and class, in order to promote integration.