SEMI-FINALIST OF THE 2025 LVMH PRIZE

Meruert Tolegenby Meruert Tolegen

Meruert Tolegen is a New York based luxury brand that made its debut during Paris Fashion Week in Fall 22. It places an emphasis on construction and manufacturing as well as on blending sharp silhouettes and femininity. Although the brand’s soft aesthetic is evident, there is a sense of edge and masculinity in Tolegen designs. Meruert Tolegen garments embody a harmonious blend of European design sensibilities with a subtle nod to the native elements of the designer’s Kazakh culture. Meruert, with her background in science, approaches fashion design with an instinctive and intuitive sensibility, bringing together innovation and creativity.