SEMI-FINALISTE OF THE 2014 LVMH PRIZE

ORANGE CULTUREby Adebayo Oke-Lawal

Adebayo Oke-Lawal has been designing since the age of 10, and since officially entering the fashion industry, he’s dabbled in writing and styling, working with African designers, actors, pop stars and even magazines. But design is his greatest passion, and since starting the label in 2011, he’s been hard at work trying to bring Orange Culture to the world.
Adebayo Oke-Lawal describes Orange Culture as a “movement” more than a clothing line, for a creative class of men who he describes as “self aware , expressive, explorative, art-loving nomad[s].”
Combining classic and contemporary western silhouettes (like collared button-ups and lapel-less blazers) with African sensibilities, Oke-Lawal creates offerings for modern men who like a little flair, and of course: colour. Orange Culture is a heady mixture of Nigerian inspired silhouettes, print fabrics and contemporary urban street wear.