WINNER OF THE 2018 SPECIAL PRIZE

ROHKby Rok Hwang

Rokh was founded by Rok Hwang. Before establishing his own aesthetic ethos in 2017, Rok was a RTW designer for Céline, under Phoebe Philo.
Rokh garments, crafted to last through all seasons, are familiar yet unique renditions of a classic aesthetic. Pieces enhance one's wardrobe with a raw attitude and sensual detailing, defined by the label's unique, yet familiar elegance. Rokh reflects the notion that all pieces should be structured, timeless and above all, adaptable.
The Rokh philosophy is to give the image new value. Rokh harnesses the image as a palimpsest, each layer being inscribed upon the previous one – sometimes erased, sometimes affirmed. That which is affirmed grows stronger, that which fades disappears. Trivial trends are erased in favour of visuals that speak to the genuine ways youth expresses itself. Youth forms its own image, which is where Rokh directs our gaze.