FINALIST OF THE 2022 LVMH PRIZE

Tokyo Jamesby Iniye Tokyo James

Iniye Tokyo James is a designer at the forefront of a new generation of fashion talent emerging from the continent of Africa. Tokyo James studied Mathematics in London. Shortly after, he began his career as a fashion stylist, working for international publications, as well as directing digital campaigns. James then launched his digital monthly publication, Rough UK, an authoritative, unapologetic voice with a penchant for strong visual imagery. Created for modern men who want simplicity with an edge, the Tokyo James fashion brand was born in Lagos, Nigeria after James's relocation from the UK.